About us

Kenyan avocado oil makers, founded in 2013.

Crofts was founded by Miraj Shah and Mitul Shah with one aim: to press the best avocado oil Kenya can produce, and to make it available to buyers around the world.

Our story

From two years of searching to 400 tonnes a season.

2013
Crofts is founded
Miraj and Mitul Shah set out to produce the highest-quality avocado oil they could, and spend nearly two years finding the best avocados in Kenya.
2015
Pressing begins
With machinery imported from Europe, the factory in Thika starts producing oil and improves its quality season by season.
2018
Great Taste, two stars
Our extra virgin avocado oil receives two stars at the Great Taste awards in London.
2022
Great Taste, one star
A second Great Taste award, again for our extra virgin avocado oil.
Today
Over 400 MT a year
We press more than 400 metric tonnes of avocado oil a season, for buyers in bulk and under private label.

Leadership

The founders.

Miraj Shah

Co-founder and Director

Chief Executive Officer. Leads sales and production.

Mitul Shah

Co-founder and Director

Chief Financial Officer. Leads sourcing.

Great Taste

Judged blind, recognised twice.

The Great Taste awards are run by the Guild of Fine Food in the UK. Entries are tasted blind by panels of food experts. Our extra virgin avocado oil received two stars in 2018 and one star in 2022.